NZeTA communications toolkit

The information in this toolkit is designed to help organisations in the tourism industry communicate to their customers about the NZeTA.

From 1 October 2019, many visitors coming to New Zealand must request and pay for an NZeTA (New Zealand Electronic Travel Authority) before they travel. Airlines, cruiselines, travel agents and other organisations in the tourism industry should tell their customers about this change.

Information about NZeTA

The primary purpose of introducing the NZeTA is to improve border security and prevent anyone who may pose a potential security risk from entering New Zealand.

Communicating with your customers

We have prepared a toolkit which includes content you can drop into your customer communications, so travellers who are affected by the NZeTA are made aware of the new requirement. Telling your customers about the NZeTA will help minimise confusion and disruption when they travel to New Zealand from 1 October 2019.

Communication tools

NZeTA website and email content DOCX 85KB

NZeTA information for cruise ship passengers PDF 158KB

NZeTA information sheet for the tourism industry PDF 139KB

Social media pack – copy, images and video ZIP 9MB

You can get general information about the NZeTA and a translation of the request form in 11 languages.

NZeTA information in other languages

Collateral you can print

Choose from a selection of collateral that your organisation can print and use when communicating with travellers.

NZeTA request brochure — English — size DL 100 x 210mm, version for professional printing PDF 1MB

NZeTA warning notice for airports and cruise ports A4 poster – English — version for professional printing PDF 1MB

NZeTA warning notice for airports and cruise ports A4 poster – English — version for office printing PDF 636KB

NZeTA warning notice for airports and cruise ports A5 handout — English — version for office printing PDF 929KB

NZeTA warning notice for airports and cruise ports pull up banner stand — English — 850mm x 2000mm PDF 2MB

Generic NZeTA pull up banner stand — English — 850mm x 2000mm PDF 6MB

NZeTA print magazine advert — English — A4, version for professional printing PDF 2MB

Design tools

NZeTA communication guidelines — including logo use restrictions PDF 866KB

NZeTA logo suite ZIP 15MB

Collateral in other languages

Our collateral is also available in other languages.

NZeTA collateral in Arabic العربیة ZIP 6MB

NZeTA collateral in French/Français ZIP 6MB

NZeTA collateral in German/Deutsch ZIP 6MB

NZeTA collateral in Italian/Italiano ZIP 6MB

NZeTA collateral in Japanese 日本語版 ZIP 8MB

NZeTA collateral in Korean 한국어 ZIP 6MB

NZeTA collateral in Portuguese/Português ZIP 6MB

NZeTA collateral in Simplified Chinese 简体中文 ZIP 8MB

NZeTA collateral in Spanish/Español ZIP 6MB

NZeTA collateral in Traditional Chinese 繁體中文 ZIP 7MB

Check in for updates

We will update this page when we have more information. Check back regularly or sign up to our tourism industry mailing list to receive NZeTA updates.

Sign up to the tourism industry mailing list

How you can use the toolkit

We have some suggestions for how you can make the most of the content in our toolkit.

  • Distribute copies of the tourism industry information sheet to your staff, and others you work with.
  • Give the traveller information sheet to your customers. Display printed copies at travel agencies, cruise ports or airports, such as at check-in counters and literature racks.
  • Communicate about the NZeTA in other regular updates to customers, such as newsletters, email updates and frequent flyer communications.
  • Add NZeTA information to:
    • pre-travel customer emails, such as booking confirmations, e-tickets and check-in reminders
    • your company’s website.
  • Direct travellers to our web information.

Information about NZeTA