NZeTA communications toolkit
The information in this toolkit is designed to help organisations in the tourism industry communicate to their customers about the NZeTA.
Some visitors must request an NZeTA before they travel
Many visitors coming to New Zealand must request and pay for an NZeTA (New Zealand Electronic Travel Authority) before they travel. Airlines, cruiselines, travel agents and other organisations in the tourism industry should tell their customers about this requirement.
The primary purpose of the NZeTA is to improve border security and prevent anyone who may pose a potential security risk from entering New Zealand.
Communicating with your customers
We have prepared a toolkit which includes content you can drop into your customer communications, so travellers who are affected by the NZeTA are made aware of the new requirement. Telling your customers about the NZeTA will help minimise confusion and disruption when they travel to New Zealand.
Communication tools
NZeTA website and email content DOCX 85KB
NZeTA information for cruise ship passengers PDF 158KB
NZeTA information sheet for the tourism industry PDF 139KB
NZeTA information for the education sector PDF 468KB
Social media pack – copy, images and video ZIP 9MB
You can get general information about the NZeTA and a translation of the request form in 11 languages.
NZeTA information in other languages
Collateral you can print
Choose from a selection of collateral that your organisation can print and use when communicating with travellers.
NZeTA request brochure — English — size DL 100 x 210mm, version for professional printing PDF 1MB
Generic NZeTA pull up banner stand — English — 850mm x 2000mm PDF 6MB
NZeTA print magazine advert — English — A4, version for professional printing PDF 2MB
Design tools
NZeTA communication guidelines — including logo use restrictions PDF 866KB
Check in for updates
We will update this page when we have more information. Check back regularly or sign up to our tourism industry mailing list to receive NZeTA updates.
Sign up to the tourism industry mailing list
How you can use the toolkit
We have some suggestions for how you can make the most of the content in our toolkit.
- Distribute copies of the tourism industry information sheet to your staff, and others you work with.
- Give the traveller information sheet to your customers. Display printed copies at travel agencies, cruise ports or airports, such as at check-in counters and literature racks.
- Communicate about the NZeTA in other regular updates to customers, such as newsletters, email updates and frequent flyer communications.
- Add NZeTA information to:
- pre-travel customer emails, such as booking confirmations, e-tickets and check-in reminders
- your company’s website.
- Direct travellers to our web information.