Become an approved entertainment promoter

To become an ‘approved’ entertainment promoter, promoters must submit a proposal to Immigration New Zealand demonstrating that they meet the following requirements.

What you need to do

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Written proposal

Provide a proposal and brief biography about yourself or the organisation as a promoter

Your proposal should include the following evidence:

  • proposal letter
  • brief biography about yourself and your organisation as a music promoter
  • list of all company or business names that you trade under (if applicable)
  • registration documentation (company/charitable trust etc) showing establishment of at least 3 years.

Established promoter

Provide evidence the promoter has been established for at least 3 years

An example of evidence could be company office registration documentation.

Credible records

Provide evidence of promoting international performers in New Zealand in the past 3 years

Examples can include:

  • event brochures
  • advertising
  • press cuttings
  • list of invited international performers and acts over previous 3 years.

How to apply

Immigration costs

Application cost

There is no application cost for this employer option.



within 28 days

Most applications are currently completed within this time.


Submit proposal

Your written proposal should be scanned and emailed to us at:


Wait for a decision

When we assess your proposal We look at all the information you have provided from the criteria above.

We may ask you for more information, if It is needed to make a decision about your proposal.

If granted, approval will be valid for 4 years. INZ will revoke approval where it considers that promoter’s conduct has created an unacceptable risk to the integrity of New Zealand's immigration or employment laws or policies.


Support a visitor visa application

Once you have been granted approval you need to support your performers and immediate support staff visa applications by providing applicants with a letter of support.

We process their visa applications as soon as we can.


Performers & immediate support staff apply for visitor visas

Your performer and immediate support staff will need to complete a ‘Visitor Visa’ application unless they are from a visa waiver country in which case they may be granted a visitor visa and entry permission on arrival.

Visa waiver countries and territories

Not the right option for you?

Browse our other employer scheme options.