Six years ago Geoff Ross began brewing 42 Below Vodka in his garage, with his pregnant wife delivering cases in the evening while he brewed. Today his product is regarded as one of the world’s up-and-coming vodka brands, named first equal in a UK blind taste test and the only vodka at the New Zealand Oscar party in Los Angeles.
42 Below is now on the shelves in Australia, the UK and the US, with production leaping from the original six cases a month to close to 7,000. Geoff Ross combines a distinctive product with distinctive marketing and branding.