It's a passion that's led to a successful screenwriting career spanning London and Hollywood and generated a multi-million dollar business.
He founded Cloud 9 in London in 1994 with the aim of producing quality family programming - a mixture of moral guidance and good storytelling. He holds firmly to this principle and refuses to produce what he dubs "fast-food, karate-chop television".
When he moved the company to New Zealand in 1999, it already had a string of international credits to its name. Cloud 9 has since gone on to produce such internationally acclaimed series as The Tribe and Atlantis High. He sees the move as both smart business and a choice about quality of life.
"There's opportunity here, the chance to take life in your hands. New Zealanders are invigorating, positive and creative. There's no social class system and you can have a great lifestyle."
